#6: Featuring Simone Engbo Hansen - Embracing authenticity

Episode 6 of Growing With It with guest Simone Engbo Hansen.

Simone Engbo Hansen, an expert in communication and content creation, discusses her consultancy, EPOS Communication, which focuses on brand positioning and holistic marketing strategies. She emphasizes the importance of storytelling and humor in marketing, particularly through memes, which she uses to engage her audience on platforms like Instagram and LinkedIn. Simone shares her personal journey, including overcoming chronic migraines and using her experiences to build resilience and connect with others. She advises aspiring personal brand builders to start posting consistently, share value, and be authentic to build a strong, relatable brand.

Key take-aways:

1. Holistic Communications Strategy: Simone emphasizes the importance of considering all customer touchpoints and aligning brand positioning, messaging, and content across different platforms.
2. Leveraging Memes for Engagement: Simone's creative use of memes showcases how brands can effectively connect with younger audiences and build a sense of community.
3. Authenticity in Personal Branding: Simone shares how being open about her personal struggles and experiences has helped her build a relatable and engaging personal brand.
4. Overcoming Challenges with Resilience: Simone's perseverance in the face of chronic health issues demonstrates the power of a positive mindset and using challenges as fuel for growth.
5. Balancing Personal and Professional Branding: Simone discusses the nuances of aligning personal and company branding strategies to maintain a cohesive brand identity.

Chapters:

1. Introduction to Simone's Entrepreneurial Journey [0:00 - 3:00]
2. Holistic Communications and Brand Positioning [3:00 - 12:00]
3. Leveraging Memes for Engagement [12:00 - 20:00]
4. The Roots of Simone's Creativity [20:00 - 28:00]
5. The Power of Relatable Storytelling [28:00 - 37:00]
6. Building a Authentic Personal Brand [37:00 - 46:00]
7. Overcoming Challenges with Resilience [46:00 - 55:00]
8. Aligning Personal and Professional Branding [55:00 - 65:00]
9. Developing a Supportive Mindset [65:00 - 80:00]
10. Embracing the Entrepreneurial Spirit [80:00 - 102:00]

If you wanna learn more about our "Elite Founders Fundraising" program, DM us on our socials listed here:

Mikkel on LinkedIn: https://growing-for-it.captivate.fm/mili

Travis on LinkedIn: https://growing-for-it.captivate.fm/trali

Mikkel on Insta: https://growing-for-it.captivate.fm/mikkel

Travis on Insta: https://growing-for-it.captivate.fm/travis

Be sure to check out Simone om LinkedIn - https://www.linkedin.com/in/simone-engbo/

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