#4: Featuring Christoffer Bak - The pains and gains of growing

Episode 4 of Growing With It joined by Christoffer Bak

Christoffer Bak, Chief Innovation Officer and co-founder of Shaping New Tomorrow, discussed the brand's journey from a local Danish clothing brand to an international success. He emphasized the importance of customer feedback, innovation, and maintaining a strong company culture. Shaping New Tomorrow's growth included a successful Kickstarter campaign, which raised 160,000 Danish kroner, and participation in a Danish version of Shark Tank, which led to significant sales growth. The brand expanded to multiple stores in Denmark and Germany, faced challenges during COVID-19, and is now entering the women's market. Christoffer highlighted the importance of self-development, radical open-mindedness, and maintaining a strong co-founding relationship.

Take-aways:

1. Focus on customer needs and feedback to drive innovation, even in traditional industries like clothing.
2. Building a strong company culture and customer experience is crucial for scaling a business successfully.
3. Partnerships and media exposure can provide valuable boosts, but managing rapid growth requires agility and automation.
4. Maintaining open communication and shared vision among co-founders is key to navigating challenges.
5. Continuous self-improvement through habits and learning from others' experiences can help entrepreneurs stay resilient.

Chapters:

1. The Founding of Shaping New Tomorrow [0:00 - 10:00]
2. Solving Customer Needs Through Innovation [10:01 - 20:00]
3. Building a Community-Driven Brand [20:01 - 30:00]
4. Scaling Internationally and Overcoming Obstacles [30:01 - 40:00]
5. Leveraging Crowdfunding and Media Exposure [40:01 - 50:00]
6. Maintaining a Strong Co-Founding Relationship [50:01 - 60:00]
7. Cultivating a Scalable Customer Experience [60:01 - 70:00]
8. Embracing Continuous Improvement and Perseverance [70:01 - 97:00]

If you wanna learn more about our "Founders" initiative, DM us on our socials listed below:

Mikkel on LinkedIn: https://growing-for-it.captivate.fm/mili

Travis on LinkedIn: https://growing-for-it.captivate.fm/trali

Mikkel on Insta: https://growing-for-it.captivate.fm/mikkel

Travis on Insta: https://growing-for-it.captivate.fm/travis

e sure to check out Christoffer Bak om LinkedIn - https://www.linkedin.com/in/christoffer-bak-813134102/

Thanks to our sponsors:

Shaping New Tomorrow

State Energy

Vestermark Consult